Activated Charcoal, flavored with Wondermint: Enticingly cool, fresh mint, without the bitter aftertaste. A fresh and wondrous take on classic minty flavors. Appealing onyx grey toothpaste color from the addition of charcoal. Not a dark black paste. Helps freshen and whiten teeth with regular brushing. With CoQ10, goji and pomegranate extracts, organic aloe leaf juice, magnolia bark extract, and vitamin E.